SM Culture & Contents (; SM C&C) is a South Korean advertising, production, travel and talent company. The company operates as a talent agency, television content production company, theatrical production company and travel company.
History
1987–2012: Establishment and acquisition by SM Entertainment After being listed on the KOSDAQ in April 2006 through a merger and acquisition with Volvik, a professional golf ball brand, Intercontinental Travel Agency changed its name to BT&I as part of establishing a "more professional" corporate image. On July 11, 2007, Daum Communications announced that it has signed a contract with BT&I to transfer shares and management rights of Tour Express, an online travel agency established in 1999. The company reported that it purchased 90 percent of its shares in Tour Express for eight point six billion won from Daum and Tiger Fund, with Daum handing over 55.27 percent of its 65.27 percent stake in Tour Express for 5.3 billion won. It will be able to expand its business into the online travel market and secure the exclusive right to operate a travel site on the Daum portal in the future. On July 5, 2010, BT&I announced that Hotel Trees, which operates a hotel reservation system globally that a system that can provide "high-quality total travel services" linked to aviation and accommodation, has been incorporated as a subsidiary of the company.
On April 13, 2012, Kim Young-min, the former chief executive officer of SM Entertainment, held a board meeting and announced that it has decided to acquire BT&I by acquiring old and new shares of the company. By April 16, it was reported that the company implemented a third-party allocated capital increase for a total of 2,031.75 million won to SM in order to raise operating funds. It also decided to issue two billion won worth of new equity bond with a maturity rate of four percent until April 13, 2015. SM signed a stock transfer agreement to acquire a total of 3,174,010 shares on BT&I at 1,375 won per share and 43,640,263,750 won in total. Additionally, SM intended to "maximize synergy" between the company's existing tourism, leisure, and travel businesses, with Hallyu and K-pop contents.
On May 29, 2012, it held a general meeting of shareholders to appoint directors, auditors, and change the articles of association; the largest shareholder of the company will be changed from the existing Kang Soo-jung and Song Ki-han to SM. The entertainment company planned to pursue drama production and global video content business in "earnest" through the acquisition of BT&I; while, the remaining business of the company will be promoted by combining it with SM's existing businesses along with the "rapid spreading" of Korean Wave and K-pop fever. On August 17, Kang Ho-dong signed an exclusive contract with now SM Culture & Contents, accompanied by the plans to resume broadcasting activities and to show further improvement through cooperation with the company's management and SM. Moreover, Shin Dong-yup also signed an exclusive contract with the company, stating that he will show different sides through "new and diverse programs" that will create "synergy" with Asia's top singers and actors. With the recruitment of Kang and Shin, SM Entertainment Group has expanded not only the management of existing singers and actors, but also the production of MC management, dramas, and comprehensive broadcasting programs, completing the foundation for becoming a comprehensive entertainment group.
On September 19, 2012, SM C&C stated on a press release that it have merged with AM Entertainment, expanding the company's video and actor management business that planned to target the Asian market.
2013–2016: Mergers and contract signing On January 13, 2013, Gong Hyun-jin signed an exclusive contract with SM C&C and is expected to play as a multi-entertainer in various fields, including dramas, movies and entertainment programs, based on its "systematic and global" management support. On March 14, the company absorbed and merged with Hoon Media at a ratio of 1 to 5.2433197 to increase management efficiency, with a total of 534,889 shares issued. Hoon Media was founded by producer Lee Hoon-hee, who organized and directed a number of entertainment programs such as KBS 2TV's Happy Together, Happy Sunday, Fly Shoot Dori, and Music Bank.
2025–present: Expansion to music management On September 18, 2025, SM C&C announced its participation in productions of SBS music audition program Our Ballad. On December 4, 2025, Our Ballad contestants Min Soo-hyun, Song Ji-woo, Lee Ye-ji, Lee Ji-hoon, Lee Jun-seok, Im Ji-sung, Jeremy, Jeong Ji-woong, Cheon Beom-seok, Choi Eun-bin, and Hong Seung-min signed a contract with SM C&C.
On January 8, 2026, SM C&C won three awards at the Seoul International Advertising Festival 2025.
On January 16, former member of VROMANCE and Singer Again 2 contestant, Park Hyeon-gyu, signed a contract with the company.
Divisions SM C&C divided into four division: Advertising division Launched as SM C&C from SK Planet M&C (includes SM Entertainment Group)
Location: 83-21, Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea (HQ) Production division Location: 45, Maebongsan-ro, Mapo-gu, Seoul, Republic of Korea Management division Location: 45, Maebongsan-ro, Mapo-gu, Seoul, Republic of Korea Travel division Location: 83-21, Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea
Artists All names listed are adapted from SM Culture & Contents' artist page of its official website.
Actors and actresses
Kim Soo-ro Kim Jun-hyung Lee Hak-joo
Yoon Je-moon Yoon Na-moo Lee Hyun-jin Bang Min-ah (2024–present) Han Jung-wan (2024–present) Kim Young-woong Cha Seo-rin (2025–present)
Entertainers
Han Suk-joon Jang Ye-won Jang Young-ran Jun Hyun-moo Kang Ho-dong Kim Jun-hyun Kim Min-ah
Seo Jang-hoon Bae Sung-jae (2024–present)
(2024–present) :Heo Young-ji (2024–present) Jang Do-yeon (2025–present) Jang Sung-kyu (2025–present) Yoon Tae-young Son Jung-eun Jo Jung-sik Kim Ji-hwan (Algoboni Honsusangtae) Kim Kyeong-beom (Algoboni Honsusangtae) Seo J
Hwang Jae-gyun (2026–present)
Singers
Park Hyeong-gyu Min Soo-hyun Song Ji-woo Jeremy Ochuba Lee Jun-seok Lee Ji-hoon Im Ji-seong Jeong Ji-woong Cheon Beom-seok Choi Eun-bin Hong Seung-min
Former artists Former actors
Bae Da-bin (2017–2024) Han Chae-young (2013–2015) Han Ji-min (2012–2013) Gong Hyung-jin (2013–2015) Jang Dong-gun (2012–2018) Jung So-min (2013–2017) Kang Ye-won (2013–2018) Kim Ha-neul (2012–2018) Kim Shi-hoo (2012–2018) Moon Ga-young (2012–2018) Oh Jung-yeon (2015–2020) Ryu Dam (2012–2017) Song Jae-rim (2012–2018) Yoon So-hee (2012–2018)
Former entertainers
Lee Hye-sung (2020–2023) Lee Soo-geun (2012–2024) Park Sung-kwang (2017–2023) Shin Dong-yup (2012–2023) Yang Se-chan (2021–2024) Lee Yong-jin (2021–2024)
Production works Sources:
Dramas Television series + List of television series showing the year, title, network, and associated production Year Title Network Associated production 2012 To the Beautiful You SBS TV rowspan="4" 2013 Prime Minister & I KBS2 2013–14 Miss Korea MBC 2014 Mimi Mnet 2015 Exo Next Door Naver TV Cast with Oh!Boy Project D-Day JTBC rowspan="3" 2015–16 The Merchant: Gaekju 2015 KBS 2016 My Lawyer, Mr. Jo KBS2 Squad 38 OCN with Studio Dragon Don't Dare to Dream SBS rowspan="12" 2017 Missing 9 MBC 2018 Should We Kiss First? SBS TV Wok of Love Voice 2 OCN 2018–2019 The Last Empress SBS TV 2019 Voice 3 OCN At Eighteen JTBC 2019–2020 Psychopath Diary tvN 2020 Hyena SBS TVNetflix The School Nurse Files Netflix My Dangerous Wife MBN 2020–2021 Live On JTBC with JTBC Studios and Playlist Studio Hush with JTBC Studios 2021 Inspector Koo JTBCNetflix with JTBC Studios and Creative Leaders Group Eight 2021–2022 The One and Only JTBC with JTBC Studios
Films + List of films showing the year, title and associated production Year Title Associated production 2019 The Divine Fury Studio 706
Variety shows + List of variety shows showing the year, title, and network Year Title Network 2000–2014 1000 Song Challenge SBS 2003–2017 Vitamin KBS 2006–present e-NEWS tvN 2007–2018 1 VS 100 KBS2 2009–2013 Qualifications of Men KBS2 2012 Breakdown Problem - Resolution King Tooniverse Joy Hug Me KBS N 2012–2013 Classroom Stories KBS1 Anger King Channel A My Queen Story On Inside Story TV Chosun 2013 Star Family Show Mamma Mia KBS Running wears high heels mother SBS funE Uh-rap Show! QTV Funny as Hell Disney Channel Barefooted Friends SBS Super Hit Mnet Celebrity Splash! MBC We Got Married Global Edition MBC Every 1 2013–2014 Nangam School Tooniverse EXO's Showtime MBC Every1 Shinhwa Broadcast JTBC 2013–2015 Dancing 9 Mnet 2013–2016 Cool Kidz on the Block KBS The Human Condition KBS2 2014 XOXO EXO Mnet EXO 90:2014 Mnet 2014–2015 Super Junior M-Guest House SBS 2015 The Mickey Mouse Club Disney Channel Rediscovery of Instant Food : Easy Dining Table TV Chosun f(x)=1cm Naver TV 2015–2016 Global Husband White Paper : My Partner, Husband KBS2 Same Bed, Different Dreams SBS 2015–present Knowing Bros JTBC 2016 My SMT Naver TV 2016–2019 Life Bar tvN 2016–present NCT Life Naver TV, Oksusu 2017 Victory Naver TV 2017–2018 Hyori's Homestay JTBC Island Trio Olive, tvN Shining Star (with Maro Studio and Alpha Culture, Ltd.) MBC 2017–2020 Salty Tour tvN Red Velvet Level Up Project! oksusu, XtvN, KBS Joy 2017–present SJ Returns Naver TV, V Live, JTBC2 Same Bed, Different Dreams 2: You Are My Destiny SBS 2018 Can Love Be Translated XtvN Super Junior's Super TV XtvN, tvN, tvN Asia, Mnet Japan Food Diary tvN Secret Unnie JTBC4 Girls For Rest V LIVE, Naver TV TVXQ!’s The 72-Hour Naver TV, Xtvn, DATV(Japan) Cheongdam Keytchen KakaoTV, JTBC4 Keyword #BoA XtvN, V Live, Naver TV Idol Moms Lifetime Korea 2018–2019 EXO's Travel the World through a Ladder of Fortune Oksusu, XtvN Jinri Market Naver TV 2018–present DoReMi Market tvN 2019 Let's Go, Man Soo Ro KBS2 Matching Survival 1+1 KBS2 2020 M-TOPIA Wavve 2021 Street Woman Fighter Mnet 2022–present Street Man Fighter
Documentary 3D, 4K, UHD Sacred Space: International Joint Production between Korea and France Documentary of Artist Lee, Dong Woo: See-Saw (2016–present) Documentary of Artist Jang Dong-gun: Be Giving
Musical theatre SACRED SPACES Buddhist Temple Korea (2013) Singin' in the Rain (2014) Hero in My Heart (2014) School Oz Hologram musical (2015) In the Heights (2015) Christmas in August
Notes
References
External links
Related companies and/or services SMTOWN Travel (redirected from BT&I's homepage, btnikorea.com) SM GLOBAL PACKAGE Tour Express HotelTrees.com